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INCREASE YOUR ENABLEMENT KNOWLEDGE

"How to Start a Sales Enablement Program" is an introduction to the field of sales enablement. It is a practical, approachable, experience-based guidebook for anyone starting out, hiring their first enablement employee, or just interested to learn what enablement is.

The contents include descriptions of common sales enablement programs and instructions for how to build them. The book contains: example discovery questions, survey frameworks, and metrics that readers can take and apply immediately. It also includes suggested practice activities and actions to take, for readers who are actively searching for their first enablement job.

Purchase your copy on Amazon

Available as audiobook or paperback

What you’ll learn

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    How to clearly articulate what sales enablement means for your organization and ensure that all stakeholders are aligned on its purpose and objectives.

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    How to conduct a comprehensive situational analysis to identify current gaps in processes and pinpoint opportunities for improvement in your sales team.

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    How to streamline sales onboarding, and accelerate time to productivity by providing essential resources, training, and mentorship from day one.

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    How to implement ongoing training that responds to the specific needs of your sales team, creating a culture of continuous development and adaptability.

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    How to establish a centralized and well-managed content repository that allows sales teams to quickly access current resources, enhancing efficiency in customer interactions.

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    What to consider before implementing new technology; Best practices for assessing the tools already available within your organization to determine if they meet your team’s needs.

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    How to set clear KPIs that align with your sales enablement goals, and regularly track and communicate results to showcase the impact of your initiatives on overall performance.

Amazon verified reviews

  • Meagan has captured the foundation of Sales Enablement programs and tactics. If you are starting up a Sales Enablement program, this book will be your blueprint. If you are a seasoned Sales Enablement operator, you will still take away strategies and tactics that we can all benefit from. If you want to know more about building relevant learning content, how to pull off a successful SKO, what to consider for your tech stack, and much more - this book is a must-read!

    Amazon Customer

  • This book is a gem! If you're new to sales enablement or just curious about it, look no further. The author, Megan Davis, shares real-world experiences and offers practical tools like sample questions and survey frameworks. It's like having a mentor guide you step-by-step. The lessons are easy to apply, making it perfect for anyone eager to dive into this exciting field. This is a must-read for any enablement personal - highly recommend it!

    Amazon Customer

  • Whether you are a seasoned Sales Enablement professional or just getting started in this discipline, this book is a must-read! The book covers both the strategic and tactical aspects of Sales Enablement. I am currently at a start-up without a formal Sales Enablement program, and I found it super valuable as we look to get going in this area. I am sure that Meagan will crush her goal of helping 100 people start a Sales Enablement program within one year of publication.

    Amazon Customer